Branding Resources Are at Your Fingertips

Tuesday, May 25, 2021 

A Message from Traci Bjella, Assistant Vice President, Marketing

When it comes to growing and maintaining a brand, it takes a village. As Valencia College employees, each of us has an important role and can contribute in a meaningful way. We are all brand ambassadors — modeling the brand that our students know and love.

What is a brand? It’s the way a product, organization, company or individual is perceived by those who experience it. It’s so much more than a logo. Think of it as a recognizable feeling, a perception. For Valencia College, it’s what our students and community think of us when they hear our name, view our website, watch our television commercials, listen to our radio ads or read our event flyers. It’s the story of the College. It’s the student experience.

By maintaining a well-organized brand, we enhance experiences in support of the College’s vision — transforming lives, strengthening community and inspiring individuals to excellence. And you can help with that brand experience by familiarizing yourself with the Valencia College brand and ways to use it best. We should use our Valencia College brand with pride.

To guide you, check out the Brand website, your go-to resource for all things brand — from how we look, how we talk and how we create the experience. On this site, you’ll find the official Valencia College logossocial media avatarscolor palettes and typefaces.

Every role at the college involves the brand in some way. All of your emails and documents should correctly model the Valencia College brand. And you’ll find everyday branded resources on the Brand website as well. For example, visit the site for email signature guidelinesZoom backgrounds and Microsoft Office templates for agendas, brochures, certificates, flyers, posters, letterhead, meeting minutes, name cards, PowerPoint presentations and syllabi.

For the full Brand website, visit

Can’t find what you need on the website? Complete the Marketing Request form and someone from the team will reach out to you. Or, for Marketing questions, email


1 Comment

  • Karen Cowden said:

    Thanks for the helpful tips. I changed my e-mail and added the logo to it! So fun. Plus, grabbed some new Zoom backgrounds.

    AMWed, 26 May 2021 09:25:32 +0000Wed, 26 May 2021 09:25:32 +0000am21,9:25 am

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