Featured Colleague: Marty Csercsevits Returns to Valencia, Channels his Creativity Into Life-changing WorkShare
By Dani Moritz-Long
When Creative Director Marty Csercsevits, a Valencia grad who has been a part of the Valencia family professionally since 2012, packed up his office to take on new adventures, he knew he’d miss the College. He just didn’t quite realize how much. That’s why after 18 months of serving the Dr. Phillips Center for the Performing Arts, Marty knew it was time to come home.
“I appreciate getting to do what I love every day,” Marty said, “whether it’s marketing, advertising or designing something that looks great and communicates a message. And doing that with a group of people that share the same passion and work ethic to contribute to the brand and mission of the College. At some level, I feel I have the opportunity to make my work what I want it to be — to have an idea that enhances the student experience, tells our story or elevates the brand, making it come to life.”
“Continuing, Marty said, “I’m proud of every single project we’re lucky enough to be a part of — in some way knowing I, we, may have impacted someone’s life through our collective work. I’m not comparing what we do to a transformative experience a professor may create in the classroom, but perhaps a student was compelled by seeing a message we put out there and made a decision to come to the College and better his or her life. Thinking I may have had an influence there is extremely rewarding.”
So when Marty and his team are hard at work creating the newest billboard or developing a new campaign, he knows they’re doing so much more than driving enrollment numbers and generating revenue. What they’re really doing is changing lives.
Students alone, however, aren’t the only factor that led Marty back to Valencia after his brief hiatus. Valencia’s overarching organizational culture, which was recognized in our 2017 Great Colleges to Work For award, also played a significant role.
Answering what inspires him most at Valencia, Marty said, “It’s easy to say students do, but I think the culture we have created is most inspiring. We’re all on the same page working toward this North Star ideology that includes what the students learn and experience, the focus on continuing professional development, and knowing how we contribute to the success of the College.”
Assistant Vice President of Marketing Traci Bjella says Marty is an integral part of that culture.
“We are so thrilled Marty returned to the College to share his talents and gifts,” Traci said. “Marty has a unique ability to capture and execute the art and the science in harmony as it relates to branding for the College.”
Outside of work, you’ll find Marty, a father of four, continuing to channel his creative energy into special projects, like his DIY-focused blog, dadand.com, or building and/or restoring cars. In fact, Marty, who is completely self-taught, started building and customizing vehicles when he was 16 — later graduating from tinkering with old trucks to designing custom vehicles for celebrities like Shaquille O’Neal and members from popular 90s boy bands.
Describing how his passion for cars evolved into high-stakes customization, Marty said, “I learned most of it by doing. And we’d [Marty and his friends] problem solve together to find new ways of doing things. We’d try and fail and learn from it. It was the 80s and we didn’t have YouTube to watch how-to videos. I think it was mostly an attitude of thinking that I could do it and then I’d find a way.”
Know of someone who embodies one of Valencia’s values (learning, people, diversity, access or integrity), who has been an employee for at least one year? Send the colleague’s name to us at The_Grove@valenciacollege.edu. He or she might be one of our featured colleagues, subject to supervisor’s approval.