Congratulations to Valencia College’s 2019 Innovation of the Year Award recipients. This year’s winners are the collaborative team that produced Valencia College’s New Media Communication Associate in Science. In order to create the degree, interdisciplinary partnerships were formed between the East Campus Communications Division and the School of Arts and Entertainment.
The Innovation of the Year Award is designed to recognize faculty, staff and administrators at member colleges who have created and implemented innovative programs, practices, partnerships, policies and activities that improve the institution’s ability to serve students and the community. This year’s team of recipients are:
- Wendy Givoglu, dean, School of Arts and Entertainment
- Linda Neal, dean, communications
- Courtney Lewis, professor, speech
- Edie Gaythwaite, professor, speech
- Rob McCaffrey, professor, digital media
- Rebecca Newman, professor, mass communication and journalism
- Kristy Pennino, professor, graphic design
- Liza Schellpfeffer, professor, speech
- LeSena Jones, manager, career and workforce education
The New Media Communication degree prepares students to work as social media strategists, new media coordinators and social media content developers, as well as serve in a variety of entry-level media communication roles in the creative, marketing, journalism and communication industries. Students are provided with theoretical and classroom experience that closely parallels on-the-job activities in the social media industry, as well as many others. Students are also able to earn an 18-credit Social Media Communication Support technical certificate while working toward the degree.
In addition to creating the program, the winning team also developed four new courses that form part of the degree:
- MMC2122 – Media Convergence
- MMC2212 – Communications Law and Ethics
- MMC2450 – Data Literacy for Communicators
- MMC2126C – Radio and Podcasting
This program prepares students for jobs that did not exist 10 years ago and will meet the needs of industry partners and community organizations by providing a workforce that understands the intersection of media and messaging.
In its first year, the program has already produced collaboration with major community partners, such as the Orlando City Soccer Club to form the Orlando City Social Media Ambassador program. This ambassador program is a preamble to paid internship opportunities for Valencia students.
The New Media Communication degree epitomizes innovation, as it has expanded the focus of the Communications Division on East Campus, and ultimately, across the College. Adding an A.S. in an academic discipline that has traditionally been placed in the general education bucket has been an amazing opportunity for faculty to demonstrate their expertise while preparing students for new media opportunities.
Congratulations to our winning innovators!