Marketing is Your Resource for Collegewide External Communications

Monday, February 15, 2021 

A Message from Allie Vatcher, Director, Marketing

Let’s be honest. A lot has changed and the virtual world is a little different, but we want you to know the level of commitment and service from your Marketing department has not changed. In fact, this time has allowed us to dig in deeper (via Zoom, of course) and work on projects and with colleagues that we may not have otherwise been able to be as connected with. Now, that’s something to be excited about from this past year!

As we continue to serve the College in this environment, we want you to know that we have your back. If you’re working on a project that targets our external audiences, drives enrollment to the College or impacts the Valencia College brand — we’d love to work with you. We’re here to listen, learn and contribute. And, we absolutely love doing it. Unsure if your project is the right fit for our team? Just ask us — we can usually help point you in the right direction either way.

“The College’s Marketing team is comprised of extremely passionate individuals that bring expertise and a combined tenure of service to the College that any marketing leader would be proud of,” said Traci Bjella, assistant vice president, marketing. “The team’s ability to connect with colleagues as well as connect the dots of projects and initiatives around the College is remarkable. Many of our team members are not only employees, but also Valencia College alumni and even current students, which brings great depth and perspective to our work.”

The Marketing department likes the details — we actually live for them. The behind-the-scenes work, or making the sausage and serving it up. What that looks like is the list of services included below:

  • Consultation, strategy, recommendations and project management— We’ll guide you through the process.
  • Copy and creative development— We’ll design your project and write copy using Valencia College’s brand standards.
  • Approval process management— We know that a lot of people must approve the project throughout its many stages. We can help manage that, while keeping an eye on the deadline.
  • Production and fulfillment —This is fancy speak for printing or producing your items and getting them where you want them to go.
  • Advertising media plans— Digital, television, radio, billboards or print — we understand advertising and our targeted audiences.
  • Website management— We even have a team dedicated to the Valencia College website and other third-party web platforms. For information on our Web Services resources, click here.

Check out some of our recent projects on the Brand website.

How do you get started? Complete the Marketing Request form and someone from the team will reach out to you. The idea or project does not need to be fully “baked” or defined, and, in fact, we prefer that it isn’t. The most important thing to know is, simply, as soon as you know about it, let us know about it and we will go from there.

For Marketing questions, email msc@valenciacollege.edu.

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