In Valencia’s Five-Year Impact Plan, one of our goals is to increase the diversity of faculty, staff and leadership of the College. An objective toward that goal is to create and implement a strategic recruitment plan to maximize exposure for Valencia job vacancies to individuals from diverse backgrounds. Earlier this year, we introduced you to some of the employee recruitment efforts to meet this goal in our strategic plan. Now, we’ll introduce you to Valencia’s new recruitment and employer branding marketing campaign, along with some of the tactics that make up the campaign.
Valencia’s new employer branding campaign, led by the Talent Acquisition team and designed by the Public Affairs and Marketing team, speaks directly to potential applicants, focusing on the personal and professional benefits of working at Valencia, as well as our vision and employer culture, all while speaking to diversity.
The campaign is centered around two main messages — “my dream job” and “more than a job” — that differentiate Valencia from other community colleges and employers. The design encompasses our competitive advantage: our positive culture, inspirational environment, work/life balance, excellent reputation, nationwide recognition, great locations in the sunshine state and the ability to make a difference.
This campaign includes multiple tactics, such as a brochure that can be used at recruitment events by hiring managers or by Valencia employees who know of a friend or acquaintance who may be a great fit at Valencia. The brochure, which includes a pocket on the back cover to personalize it for specific events, comes in two versions. To view one of the brochures, click here.
It also contains business cards, flyers that the Organizational Development and Human Resources team can customize per job opening, a backdrop and pull-up banners to use at recruitment events, as well as digital assets for advertising, job boards and social media, such as the “Live and Work Where Others Vacation” image at the top of the article and the “More than Just a Job” image to the right.