Filtered by marketing

Our Brand Website Has a New Look

A Message from Traci Bjella, Assistant Vice President, Marketing The Valencia College brand is a promise delivered through the experiences of the student. Through our values and vision to transform lives, strengthen our community and inspire individuals to excellence, our brand is informed by the authentic and engaging relationships with the students we serve. It’s the emotional connection […]

Deadline to Submit Marketing Requests for This Fiscal...

A Message from Traci Bjella, Assistant Vice President, Marketing The Valencia College Marketing department is here for your end-of-fiscal-year needs. If you have a marketing project that needs new design, strategy development, copywriting or photography before the end of the fiscal year, Sunday, June 30, 2019, now is the time to make those requests. In order to […]

New Marketing Campaign Encourages Prospective Students...

“Make it Happen.” These are the three simple, but powerful words designed to catalyze prospective students in Valencia’s latest marketing campaign, which launched Friday, June 1, 2018. Featuring actual Valencia students, faculty and staff (thank you to everyone who answered the casting call), the campaign motivates prospective students to “make it happen” by encouraging them […]

Recruitment and Employer Branding Campaign Aims to...

In Valencia’s Five-Year Impact Plan, one of our goals is to increase the diversity of faculty, staff and leadership of the College. An objective toward that goal is to create and implement a strategic recruitment plan to maximize exposure for Valencia job vacancies to individuals from diverse backgrounds. Earlier this year, we introduced you to some of […]

Deadline to Submit Marketing Requests for this Fiscal...

A Message from Traci Bjella, Assistant Vice President, Marketing The Valencia College marketing department is here for your end-of-fiscal year needs. If you have a marketing project that needs new design, strategy development, copywriting or photography before the end of the fiscal year, Saturday, June 30, 2018, now is the time to make those requests. In order […]

It’s Already Time to Plan for the End of the...

A Message from Traci Ash-Thornton, Assistant Vice President, Marketing The Valencia Marketing department is here for your end-of-fiscal year needs. If you have a marketing project that needs new design, strategy development, copywriting or photography before the end of the year, now is the time to put in your requests. In an effort to serve you […]

Submit Your Marketing Requests by April 1, 2016, for...

A message from Traci Ash-Thornton, Assistant Vice President, Marketing The marketing department is here for your end-of-fiscal year needs.  If you have a marketing project that needs new design, strategy development, copy writing or photography before the end of the year, now’s the time to put in your requests. In an effort to serve you […]

August 2015 Kudos

Week of August 23 – 29, 2015 Valencia’s DirectConnect Commended on PBS NewsHour Congratulations to the strategic communications team on Valencia’s recent segment that aired nationwide on PBS NewsHour on Thursday, August 20, 2015, featuring the College’s efforts to help low-income students finish college. “Exposure like this gives a national audience insight on the College’s innovations […]

Welcome Traci Ash-Thornton, Assistant Vice President of M...

A message from Jay Galbraith, Vice President of Public Affairs and Marketing I am pleased to introduce Traci Ash-Thornton as our new assistant vice president of marketing. In her new role, Traci will lead the marketing group with a focus on ensuring that our brand and marketing efforts reach across the broadest cross-section of the […]

Marketing and Strategic Communications Joins Public Affairs

In January, Lucy Boudet, vice president of marketing and strategic communications (MSC), retired after many years of dedicated and respected service. Her retirement ushered in an opportunity for Dr. Shugart to reevaluate the structure and organization of the division, and he decided to join MSC with the Division of Public Affairs, led by James “Jay” Galbraith, […]